Johns Hopkins University
Driving Brand Recognition and Student Enrollment: World-Wide Impact During COVID-19
CMC Series Session 8: Driving Brand Recognition and Student Enrollment: Johns Hopkins University’s World-Wide Impact During COVID-19
Description: CAHME and Johns Hopkins University (JHU) discuss how JHU quickly organized its resources to lead the world in the reporting of COVID-19 statistics. Faculty provide lessons learned as to how the media attention from this initiative increased brand awareness (named a Top 10 brand for 2020) and the growth in program applications.
Published June 30, 2021.